“I’ve seen women empower and transform themselves,” Barrymore told People. “I’ve worn makeup my whole life for film and fashion and worked with the best makeup artists in the world and I love what makeup does for you.”
Being an ex-industry make-up artist, make-up is still one of my passions. I’m excited to go try out some her collection’s make-up pieces….Flower has over 180 pieces. Not sure how I am going to decide which ones to buy first.
What do you guys think? Have you guys tried any of Drew Barrymore’s make-up collection Flower yet?
- Drew Barrymore, Walmart and Maesa Launch Premium Cosmetics Line (thehotspotorlando.com)
- Drew Barrymore On Flower Beauty & Her Surprising Lipstick Tips (hollywoodlife.com)
- Drew Barrymore: Husband Will & I Are Parents First, But Keep Things Sexy! (justjared.com)
- Drew Barrymore launching her own beauty brand (cbsnews.com)
Originally posted on Your Style Journey:
Drew Barrymore is the latest celebrity to create her own makeup collection Flower which debuted this month exclusively at Wal- Mart. Her over 180 piece collection includes eye, face, lip and nail products which are available at 1,500+ Wal-Mart locations. What is great about this collection is that it’s cruelty free(not tested on animals) and the price point is beyond amazing- nothing is over $15! It is luxury products at mass market prices. According to the press release the collection is “formulated with the same quality ingredients found in department store luxury brands, but sold for a fraction of the price”.
How did Barrymore produce such high quality products at such fair prices???? Well Barrymore and team chose to skip paid advertising and rely solely on blogs, social media, word of mouth and Barrymore’s popularity to do the “advertising”,which frees up the usual 20-30% that would fund advertising. That money is then able to then go into the formulation of great products. The same formulas that high-end companies all over the world are using. Impressive to say the least! I can’t wait to try it!